Duties and Responsibilities

• Increasing occupancy with digital marketing campaigns
• Use of marketing software to execute successful leasing, marketing and advertising strategies individualized to each specific property
• Manage overall brand development and maintain branding, images and copy for corporate website, individual residential apartment websites and individual commercial/office websites
• Execute successful SEO ad SEM strategies and manage social media and industry review sites
• Develop and implement pre-construction and operating property marketing plans and materials
• Leasing and marketing training

Knowledge, Skills and Expertise

• Over 20 years of experience in leasing, training, advertising and marketing for class A, B and C urban and garden residential apartments
• Marketing software: Yardi RentCafe, VaultWare, MaxLeases, Reputation Manager and LeaseHawk
• Management and production of responsive website
• Management and production of marketing brochures, animated and computer generated video and still renderings
• Wrote, developed and presented multiple course leasing and marketing training program specific for the apartment industry

Education

• Bachelor of Arts, Michigan State University, East Lansing, MI