Michael MacDonell

Corporate Director of Sales and Marketing

Duties and Responsibilities

  • Oversees Sales and Marketing of the senior living portfolio with locations in Michigan, Arizona and Florida
  • Development and implementation of all sales and marketing training protocols and programs to maximize revenue growth. 
  • Create and execute innovative advertising campaigns and market research to position our legacy and new development communities for success. 
  • Ensure partnership between operations and sales to ensure revenue targets are met through quantifiable outcomes that increase inquiry traffic and improve conversion ratios.  

Knowledge, Skills and Expertise

  • 18 years of experience in the senior living industry
  • Extensive experience with all stages of new development in independent living, assisted living and memory care 
  • Multi-site/multi-state oversight of senior living sales and marketing for more than 1,500 units including independent living, assisted living, and memory care
  • Strong healthcare background that has combined both sales and operational experience with special focus on sales implementation and execution to meet and exceed revenue goals 

Other Qualifications

  • Certified Senior Advisor
  • Licensed Real Estate Salesperson – Michigan

Michael MacDonell

Corporate Director of Sales and Marketing
Beztak Properties
31731 Northwestern Highway, Suite 250W
Farmington Hills, MI

248-855-5400
Copyright © 2021 Beztak Properties
Copyright © 2021 Beztak Properties